The Agency for Financial Advisory Firms

 

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The Agency for Financial Advisory Firms

We speak advisor.
We understand your clients.
We know your business.

What We Do

Follow a roadmap that keeps your brand intact, your messaging on target, your client experience seamless and your goals aligned across the organization.

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Strategy through Implementation

Get a tailored growth and marketing strategy that directly influences your target market segments, adds value to your current client base through engaged content that inspires them to take action, and builds a strong referral and lead generation funnel.
• Branding and Collateral Development
• COI Campaigns
• Pitchbooks and Presentations
• Process Implementation and Training
• Market Research

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Tap New Markets

Benefit from defined strategies and tactics to boost growth and expand into new markets. Whether you’re just starting out, in growth mode or planning for succession, we review your entire organization to create a plan of action that takes you to your desired destination.
• Vision Planning
• Business Planning
• Annual Planning

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A Truly Exceptional Client Experience

Your clients are why you do what you do. Enhance your current services and expand your offerings to suit new client segments. Create, refine and promote personalized content your clients will want to consume and share, driving referrals and further promoting the experience you provide.
• Segmentation
• Service Line Development
• Overall Touchpoint and Workflow Planning
• Client Feedback Surveys

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Strengthen and Maintain

About half of all new prospects say they’ve eliminated an advisor from consideration based on what they did or didn’t find out about them online. Every touchpoint matters in the digital space. Our solutions increase your firm’s credibility online, build visibility for your advisors, compel leads and prospects to take action, and enhance your relationships.
• Online Advertising
• Marketing Automation
• SEO, SEM and Analytics
• Website, Blog, Social Media, Email Marketing Planning and Implementation
• Web Analytics, Social Media Analytics and Competitive Benchmarking

Avoid Common Pitfalls

Just like the fiduciary relationship you have with your clients, we’re committed to protecting your firm from risk and proposing recommendations that are in your best interest. Benefit from ongoing regulatory compliance consulting, support and risk management so you can grow your practice with confidence.
• Marketing Compliance Review
• Firm Risk Assessment and Mock Exams
• Policies and Procedures Review
• Chief Compliance Officer and Associate Training
• Customized Templates
• Cybersecurity
• Form ADV Annual Updates (Coming Soon)

Become More Efficient

The right technology empowers you to provide better service, be more productive and more easily manage operational processes and procedures. But you also need to be mindful of privacy and security concerns when choosing tools for your firm. Get complete guidance and support throughout the technology selection, due diligence and implementation processes from our tech experts and specialists.
• Technology Suite Planning
• Vendor Due Diligence
• Implementation and User Training
• Managed IT and Cloud Services

Advisory and Executives

Your people drive your firm forward and know your clients better than anyone. Enhance their leadership capabilities, foster professional development, introduce proven goal-setting methods, strengthen their emotional intelligence and ensure the next generation is ready to take the reins.
• Individual Coaching
• Team Development: Establishing Roles and Workflows
• Career Pathing
• Succession Planning
• Culture and Communication
• Recruiting, Hiring and Evaluation

Locally and Industry-wide

In the RIA space, influence is everything. With compelling and high-converting content, we’ll not only increase your reach and boost brand awareness, we’ll also position your advisors as subject matter experts in the issues your clients and prospects care about.
• Content and Communications Calendar Planning
• Organic Content Creation — Blog Posts, White Papers, eBooks and Videos
• Public Relations, Press Outreach and Speaking Opportunities
• Event Marketing Planning and Support

How We Work

The special sauce, if you will. Here’s how you’ll grow with intention, outperform the competition and transform your firm for the better.

Step 1
Know Your Strengths
It starts with self-reflection. What are your strengths and opportunities for growth? Where can you improve? What external factors present threats to your success? This exercise allows you and your stakeholders to take a step back, refocus and view your firm activities through a different lens.
Step 2
Assess the Situation
To unlock growth, you need to know where you stand today. How do your clients actually engage with you? How well are your marketing, growth and technology strategies performing? We bring insight from the outside to assess your performance and compare it with available data and industry trends to drive next steps.
Step 3
Study the Competition
Analyze your competitors and determine what differentiates your firm in the marketplace. Where is the competition outperforming you? In which areas are you surpassing or falling behind competitors? Why do — or should — clients choose you? These conversations lay the groundwork for our recommendations.
Step 4
Identify Your Ideal Clients
Craft personas based on your target clients’ desires, goals, behaviors or limitations. We’ll dig into analyzing client demographics, the common challenges they face, their professions and their values. The goal is to pinpoint exactly who you’re trying to reach and how you can best attract and serve them.
Step 5
Define Your Goals
Formulate the goals, outcomes and measurables you expect from your marketing, technology and growth strategies. We use the objectives and key results (OKR) method, which eliminates competing initiatives and defines clear goals that are directly related to and aligned with your strategic business objectives.
Step 6
Make a Plan and Follow Through
Full steam ahead. With an understanding of the who, what, when and why, we’ll deliver a roadmap to capitalize on growth opportunities and set your firm on the path to becoming an industry leader. Our phased planning approach ensures that budgets, timing and resources are clear, leading to successful execution.

Who We Are

We're creative go-getters. Out-of-the-box thinkers. Challengers of the status quo. But most of all, we're passionate about going above and beyond for our clients. Meet our leadership:

Gretchen Halpin

Co-Founder

Nima Tolooi

Co-Founder

Amanda Hyland

Director of Communications

How diversified is your practice? Time to rebalance.

Growth Strategies & Planning 0
Marketing Planning & Execution 0
Business Development Planning 0
Client Experience 0
Tech Stack 0
Compliance 0
Talent Management 0
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FAQs

What types of clients do you work with?

Our favorite topic! We work with financial advisory firms that come from all over the United States and run the gamut in terms of size and scope — from single-advisor shops to nationally-recognized brands. Our ideal clients often focus on serving high-net-worth individuals and families, small businesses, institutions, nonprofits and more.

How do you get paid?

Every Beyond AUM engagement is different because we tailor our services to our clients’ specific needs, challenges and long-term business goals. However, many of our clients prefer to work with us on retainer, although we can (and often do) work on short-term projects, a flat-rate basis and sometimes even hourly.

At the end of the day, we live to serve our clients and thrive on solving the problems they face — so you can expect us to be flexible and collaborative in coming up with an engagement that puts you in the best-possible position to succeed.

What type of investment philosophy do your clients have?

Great question! Most of our clients follow a long-term, passive investment approach that is research-driven (not based on market-timing or stock-picking) and designed to help investors achieve future, personal financial goals. The firms we work with often use funds from managers like Dimensional Fund Advisors, Vanguard and PIMCO, among others.

What’s the best way to get in touch with you?

The best way to contact our team is by filling out and submitting this quick form. You can also shoot us an email at or call us at 1-800-583-2315. Give us a shout — we’d love to hear from you!

We’re ready to take your advisory firm to the next level. Are you?