Marketing can be a tough nut to crack. You know it’s essential to growing your financial advisory business and reaching new, potential clients. But the return on investment (ROI) for marketing activities can be difficult to quantify.  Historically, “marketing” for financial advisors

Virtual Certified Financial Planner Derek N.H. Notman, CFP®, shared an interesting post on LinkedIn. With the following graphic, he posed the question, “Fellow financial advisors, what is wrong with this picture?”   The post spurred a thoughtful discussion about the role technology

If you weren’t marketing to prospects digitally before the COVID-19 pandemic, then now is the time to get started. As the number of COVID-19 cases ramps up again, and as more states lockdown ahead of a projected holiday spike, your

If you’re a financial advisor, you already know that women and millennials are two markets that are increasing in both financial power and independence. Yet, for myriad reasons, many advisors have not tapped into or placed enough focus on these

“Curveball” — there is not a more perfect word to describe the past 11 months. Businesses and employees across industries have been challenged to leave their comfort zones and adapt to a new way of working. Financial advisors were not

Authenticity. It is a word that we see often and, likely, appreciate. Who doesn’t want to be authentic in a world of smoke-and-mirrors? Even though it may be the predominant buzzword used by a marketing professional or seasoned financial advisor, marketing

Our Co-Founder Gretchen Halpin was featured on Databird Business Journal about how she built her way to the top of the financial services industry by overcoming fear. Gretchen Halpin discussed inspirations, goals, and how to overcome obstacles. Read the full

Let’s face it: we live in an over-communicated age. If earlier decades were an information desert, our current culture is an information rain-forest by comparison. You, your clients, and your prospects are inundated daily by the latest headlines and opinions

Your financial advisory firm is growing; you’ve got a solid client base, and you’ve built an in-house team with a shared vision and the dedication to back it up. You’re ready to take your firm’s marketing efforts to the next

Let’s start with the obvious: the financial advisory business is a personal business. Our success depends on building relationships with our clients — relationships built on trust. And then, as financial planners and wealth managers, we must perform and communicate