It's no secret that content marketing and PR go hand-in-hand but very few financial advisors effectively incorporate PR into their content marketing strategies. We have to ask, what's the point in creating amazing content if no one knows about it?

It's vital for financial advisors to understand the differences in how boomers and GenXers consume digital content — especially video. In this article for Rethinking65, Beyond AUM co-founder Gretchen Halpin discusses what sort of video content these potentially profitable demographics are

We’re entering the dog days of summer, where we’re more likely to receive an out-of-office than a “what’s the ETA on this.” But as autumn arrives, so too does Advisor conference season and an always busy Q4. Here’s where we will