Colors, and the feelings they tend to generate, are a powerful determinant of our daily thoughts, actions, moods and decisions, whether we realize it or not. And guess what? Marketers know this — and psychologists, too. In our latest article for

Success is a multifaceted pursuit that extends beyond the numbers. Advisors strive to optimize their go-to-market strategies, enhance client satisfaction and retention, and ultimately achieve positive outcomes regarding additional assets and good-fit new clients. In this pursuit, two distinct types