From Homer to Steve Jobs, effective communicators have used stories to draw in their audience and drive home their message. Financial advisors can also harness the power of the story to build rapport, market differentiation and great content. In our latest

So, you think you've got the whole advisor-client relationship thing down, huh? Well, hold on to your spreadsheets because you might be in for a reality check. According to some recent research from Morningstar, there are a few things you