The Power of Branding: 5 Lessons from Steve Jobs
When you think of Apple, the first name that likely comes to mind is Steve Jobs. Yet, Steve Jobs didn’t invent personal computers, smartphones, or graphical user interfaces. What he did exceptionally well was commercialize and brand Apple’s products in
In a Merger, Don’t Forget to Manage the SEO
Any merger – even the most well-planned and executed – comes with a host of decisions to make, strategies to blend, communications to craft, and complex financial arrangements to implement. Unfortunately, one vital topic that too often gets de-prioritized is website