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    Build Your Brand with Stories

    From Homer to Steve Jobs, effective communicators have used stories to draw in their audience and drive home their message. Financial advisors can also harness the power of the story to build rapport, market differentiation and great content.

    In our latest article for for Rethinking65, Gretchen Halpin discusses how financial advisors can use the messaging power of storytelling to engage clients, build trust and create great content.