30 Tips for Today’s Financial Advisor: Tip 17

Clients don’t pick a financial advisor just for their professional knowledge. “More often than not, personal likability and trustworthiness rate much higher than professional knowledge alone,” WealthManagement.com says.

So how can you build “business social” client relationships? Gather as many personal details about your clients as possible — get to know their hobbies, interests, and the issues they care about. Customer relationship management (CRM) software can help you remember the key details and personalize your interactions.

For instance, with video email website BombBomb, advisors can deliver birthday wishes through a personalized video. As Brandon Hayes, managing director of Atlanta-based RIA oXYGen Financial, says in CNBC, “Constant touches are important. …. As the landscape becomes more competitive, advisors need to go with the technologies that enable them to reach people and connect.”

Today’s Tip: Send a Personalized Message

Tip #17: Does a client or COI have an important personal event coming up — a birthday, an anniversary, or a new addition to their family? Make sure to acknowledge it! A quick, thoughtful gesture goes a long way.

Check out our blog tomorrow for our next tip in our “30 Tips for Today’s Financial Advisor” series. Reach out to us with any comments or questions you have in the meantime!