How Financial Advisors Can Give Clients the Content They Want

Vince Lombardi is famous for the way he started every spring training season. The new and veteran players would gather in the meeting room, and Lombardi would stand in front of them. When he had everyone’s attention, he would hold up a pigskin and say, “Gentlemen, this is a football.”

We all know the importance of going back to the basics – the “blocking and tackling” that form the foundational principles of our profession. But just as often, we become distracted: by new trends, wrangling logistics, dealing with client issues, and solving the day-to-day challenges that are integral to running any business. Before we know it, we’ve forgotten that the original goal was to move the football from one end of the field to the other.

In our latest article for Advisor Perspectives, Gretchen Halpin looks at how to give clients the content they want with a winning financial advisor content strategy.