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    The Four Worst Marketing Tactics for Advisors

    “According to an Investment News survey, the typical advisory firm spends less than 2% of its revenues on marketing.

    And it makes sense: Many financial advisors are skeptical that marketing even “works,” and they don’t have much free cash flow to spend on marketing. Instead, most advisors focus on “networking” and other referral-based activities.

    But those time-consuming networking events to acquire clients are often more costly than having a dedicated marketing budget.”

    In this guest article for Advisor Perspectives, Beyond AUM co-founder Gretchen Halpin discusses the top 4 worst ROI marketing tactics advisors are taking on today.