Identifying Your Ideal Client: The Key to Success for RIAs

Socrates said it well: “Know thyself.”

But Yogi Berra said it better: “If you don’t know where you’re going, you’ll end up somewhere else.”

For RIAs, self-knowledge – which includes an understanding of the firm’s ideal client persona (the people you need to be spending your time with for maximum profitability) – is the first and most necessary step on the road to success and scalability.

In our latest article for Advisor Perspectives, Gretchen Halpin looks at a few reasons why RIAs that know themselves and have a solid concept of where they’re going achieve greater success than other firms.