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    In a Merger, Don’t Forget to Manage the SEO

    Any merger – even the most well-planned and executed – comes with a host of decisions to make, strategies to blend, communications to craft, and complex financial arrangements to implement.

    Unfortunately, one vital topic that too often gets de-prioritized is website and SEO management, especially when the target firm merges with a much larger partner. While it is true that being purchased by a larger firm can provide many advantages of scale, sometimes the “big guy” fails to properly value and incorporate the significant SEO “capital” that the smaller firm has spent years acquiring.

    In our latest article for Advisor Perspectives, we discuss how carefully managing SEO during a merger benefits everyone: clients feel comfortable, associates are more confident, and vital branding and marketing assets are preserved.