Crossing the Digital Divide: 6 Keys for Marketing to Gen Z
Here’s a story about two houses. One belonged to a baby boomer, and it was his pride and joy.
He graduated from college in the early 1970s, got his first job, and started saving. When he received a small inheritance from his grandparents, he finally had enough, at age 29, to make a down payment on a starter home. For the next 30 years, he faithfully made mortgage payments while also trading up to a larger residence in his mid-40s. By the time he retired in the early 2010s, his home was paid for. He took an income from the 401(k) to which he had contributed during his working years and that, plus Social Security, assured him of a reasonably comfortable retirement.