How Visual Content Transforms Client Communication
The power of the visual pulls more focus than the auditory. Consider my friend, a frequent cast member in community theater productions, who shared that one of the most frequent directions given during rehearsals is that actors be mindful of their
RIA M&A in 2025: Market Trends, Seller Strategies, and Finding the Right Buyer
If you thought the mergers & acquisitions wave in wealth management would lose steam in 2025, think again. Last year broke records, and this year is already keeping pace. Translation: if you’re an RIA owner considering a sale, partnership, or
Women Financial Advisors Leading the $30 Trillion Wealth Revolution
Women are soon projected to control $30 trillion in U.S. assets. That’s trillion with a T and yet some in the financial services industry still think “diversity” is a show for a conference panel once a year. Ahead of a 2024
Six Ways to Retain Your Brand Autonomy Post M&A
M&A activity in the RIA space continues to break records, with 2024 marking 272 transactions and Q2 2025 ranking as the most active second quarter on record. For many smaller firms, joining forces with a larger enterprise offers clear advantages—greater
Video Marketing for Financial Advisors: Creating Content That Converts Prospects
As a financial advisor, you focus on providing solid advice to your clients. After all, your clients are the foundation of your business. While your financial skills are critical, though, without a sound marketing strategy to effectively drive more traffic
Forget Marketing Funnels. Focus on Signals
Scroll. Stream. Search. Shop. These behaviors are how today's prospects navigate the world and their decision-making processes. Not in a neat little funnel. Not in the order you want. Just… all at once. The idea that someone lands on your website,
Considering a Rebrand? Look at Starbucks
If change is indeed the only constant, then it makes sense that the way an enterprise presents itself to the public eye might require periodic adjustment. After all, even the most well-known companies — Coca-Cola, Starbucks, and recently Meta (née
Why Your Next Client Might Find You…on ChatGPT
If you think people are still Googling and clicking on links like it's 2010, think again. The way we search online has taken a sharp turn. Instead of scrolling through pages of results, more and more people are asking AI
M&A SEO Strategy: Protecting Your Digital Assets During Mergers
Though M&A activity for RIAs was down 5 percent in 2023, many observers don’t view that as a trend likely to go forward. In fact, according to Deloitte’s 2024 survey, 79 percent of C-suite respondents and 86 percent of private
Color Psychology in Financial Advisor Marketing: What Your Brand Colors Say About You
Take a second to consider how often we use colors to communicate in our everyday speech. Did anything ever make you “see red”? Did some topic or decision fall in a “gray area”? Did your latest idea get a “green