How Financial Advisors Can Use Drip Campaigns to Transform Leads into Clients
If you weren’t marketing to prospects digitally before the COVID-19 pandemic, then now is the time to get started. As the number of COVID-19 cases ramps up again, and as more states lockdown ahead of a projected holiday spike, your
Why Women and Millennials Are Essential to the Future of Financial Advice
If you’re a financial advisor, you already know that women and millennials are two markets that are increasing in both financial power and independence. Yet, for myriad reasons, many advisors have not tapped into or placed enough focus on these
Top Project Management Tools by Nima Tolooi on Real Expert Advice
Our Co-Founder Nima Tolooi was featured on Real Expert Advice about his favorite project management tool, Wrike, and how we use it. Learn more about Wrike and why Beyond AUM uses it, by reading the full article here.
Client Engagement: How to Make the Most of Your Efforts During COVID-19
“Curveball” — there is not a more perfect word to describe the past 11 months. Businesses and employees across industries have been challenged to leave their comfort zones and adapt to a new way of working. Financial advisors were not
Financial Advisors: How to Create Real and Authentic Client Communications
Authenticity. It is a word that we see often and, likely, appreciate. Who doesn’t want to be authentic in a world of smoke-and-mirrors? Even though it may be the predominant buzzword used by a marketing professional or seasoned financial advisor, marketing
Overcoming Fear by Gretchen Halpin on Databird
Our Co-Founder Gretchen Halpin was featured on Databird Business Journal about how she built her way to the top of the financial services industry by overcoming fear. Gretchen Halpin discussed inspirations, goals, and how to overcome obstacles. Read the full
Creating a Newsletter That Clients and Prospects Will Actually Read
Let’s face it: we live in an over-communicated age. If earlier decades were an information desert, our current culture is an information rain-forest by comparison. You, your clients, and your prospects are inundated daily by the latest headlines and opinions
Ask Before You Hire: What Financial Advisors Need to Know about Digital Marketing Firms
Your financial advisory firm is growing; you’ve got a solid client base, and you’ve built an in-house team with a shared vision and the dedication to back it up. You’re ready to take your firm’s marketing efforts to the next
Best Practices for Refining Your Personal Brand
Let’s start with the obvious: the financial advisory business is a personal business. Our success depends on building relationships with our clients — relationships built on trust. And then, as financial planners and wealth managers, we must perform and communicate
What is Client Lifetime Value by Gretchen Halpin on Advisor Perspectives
Our Co-Founder Gretchen Halpin was featured in Advisor Perspectives about differentiating yourselves in the marketplace and how finding client lifetime value (CLV) can help financial advisors maximize their resources. Read the full article by clicking here.