A Sound Idea: Use a Podcast to Build Your Business

As recently as 2006, podcasts were limited to the technological intelligentsia: only 22% of the population had even heard of them. But by 2022, 79% of Americans expressed familiarity with podcasts, with the vast majority having one or two they listened to regularly. Not only that, but listener frequency is growing steadily. During the decade ending in 2022, those listening to at least one podcast in the previous month more than tripled. By 2024, an estimated 100 million Americans will be regular podcast listeners.

In our latest article for Advisor Perspectives, Gretchen Halpin discusses some key points to creating a successful podcast for your independent financial advising practice.