Use Visuals to Boost Client Communications

The adage, “A picture is worth a thousand words” turns out to have a basis in scientific fact: the human brain can accurately process and identify an image about 60,000 times faster than written text.

In our latest article for Advisor Perspectives, Gretchen Halpin discusses how incorporating visuals can provide a big advantage to advisors who want clients, prospects, and others to retain more of their communication – whether it be marketing outreach, client recommendations, or simple, informative articles.