When things are really uncertain and even scary, you want someone you can talk with, preferably face-to-face. Advisors know this better than anyone – or should. At the core of that communication for most advisors is constant encouragement for the

A marketing funnel is a measurable, visual representation of the process of turning people from prospects into loyal clients. Whether or not you are aware of it, you are utilizing a marketing funnel. But are you taking full advantage of

Advisors know that it is increasingly difficult to differentiate themselves in the marketplace and maximize their resources. Balancing your love for what you do with what clients value most, while maintaining efficient and effective service models is grueling. Financial advisors

I’m making a bold claim: Data should be the top driver of your marketing strategy. To understand why, consider Bob Dylan’s lyrics, “the times they are a-changing.” Marketing for financial advisors historically meant placing an advertisement in a magazine or

Every business and industry needs data to grow and succeed. Knowing what data to collect, how to collect it, and what to do with it after collection makes all the difference in a business’s survival. As a financial advisor, you

You probably don’t need reconvincing that your digital footprint matters for the success of your practice. But just in case you could use a refresher, a survey of 2,000 U.S. respondents earlier this year by technology platform Intelliflo found that