You probably don’t need reconvincing that your digital footprint matters for the success of your practice. But just in case you could use a refresher, a survey of 2,000 U.S. respondents earlier this year by technology platform Intelliflo found that

Every day, decisions are made based off of digitally sourced information, showcasing just how large a role the digital world plays in how we connect and engage with one another, including with clients and prospects. For this reason, it’s essential

With marketing, we’ve all heard how the various generations are characterized: Boomers can’t use social media without the assistance of their grandchildren; Gen Xers are wary of anything that smells institutional; Millennials require coddling; Gen Z is entitled and demanding,

When you think of Apple, the first name that likely comes to mind is Steve Jobs. Yet, Steve Jobs didn’t invent personal computers, smartphones, or graphical user interfaces. What he did exceptionally well was commercialize and brand Apple’s products in

Any merger – even the most well-planned and executed – comes with a host of decisions to make, strategies to blend, communications to craft, and complex financial arrangements to implement. Unfortunately, one vital topic that too often gets de-prioritized is

“If you build it, they will come.” The slogan, whispered into Kevin Costner’s ear by the spirits in the cornfield, worked out pretty well in the movie. But what if they didn’t come? The point is, just because someone builds