A marketing funnel is a measurable, visual representation of the process of turning people from prospects into loyal clients. Whether or not you are aware of it, you are utilizing a marketing funnel. But are you taking full advantage of it? Correctly

Advisors know that it is increasingly difficult to differentiate themselves in the marketplace and maximize their resources. Balancing your love for what you do with what clients value most, while maintaining efficient and effective service models is grueling. Financial advisors

I’m making a bold claim: Data should be the top driver of your marketing strategy. To understand why, consider Bob Dylan’s lyrics, "the times they are a-changing." Marketing for financial advisors historically meant placing an advertisement in a magazine or sending

Every business and industry needs data to grow and succeed. Knowing what data to collect, how to collect it, and what to do with it after collection makes all the difference in a business’s survival. As a financial advisor, you collect

You probably don’t need reconvincing that your digital footprint matters for the success of your practice. But just in case you could use a refresher, a survey of 2,000 U.S. respondents earlier this year by technology platform Intelliflo found that

Every day, decisions are made based off of digitally sourced information, showcasing just how large a role the digital world plays in how we connect and engage with one another, including with clients and prospects. For this reason, it’s essential

Most of us in the industry can remember the days when offering a secure client portal for uploading documents and viewing account information could be touted as a serious value-add. But today, secure client portals are considered table stakes. In

Growth is good, right? After all, nobody launches a financial advising practice or any other type of business unless they’re expecting it to grow. In business, as in horticulture, when we plant something and focus the proper care on it,

Advisors who are part of the Dimensional ecosystem have access to world-class research based on empirical evidence, and that should be of great encouragement to both advisors and their clients. But Dimensional advisors have another great tool in their belts

With marketing, we’ve all heard how the various generations are characterized: Boomers can’t use social media without the assistance of their grandchildren; Gen Xers are wary of anything that smells institutional; Millennials require coddling; Gen Z is entitled and demanding,