Lately, our team has been discussing the peak-end rule, a psychological heuristic proposed by Barbara Fredrickson and Daniel Kahneman that says people largely judge experiences (whether positive or negative) based on how they felt at their peak (most intense point) and

A friend of ours once shared the story of a family of his acquaintance and their experience during a fierce thunderstorm. It was late at night and everyone was already in bed when the storm broke. It was a real