Considering a Rebrand? Look at Starbucks

Your advisory firm can learn from Starbucks and other companies that got it right.

If change is indeed the only constant, then it makes sense that the way an enterprise presents itself to the public eye might require periodic adjustment.

In our latest article for Rethinking65, Beyond AUM Co-Founder Gretchen Halpin discusses the need for even well-known companies to reassess their public identities and presentation from time to time.