Thinking Long Term, Communicating Short Term

When things are really uncertain and even scary, you want someone you can talk with, preferably face-to-face. Advisors know this better than anyone – or should.

At the core of that communication for most advisors is constant encouragement for the clients to keep their “eyes on the prize.” They need to be convinced to avoid getting distracted by short-term noise, to stay committed to the long-term strategy they’ve established with the advisor’s help, and to remember the historical lessons the market has to teach about diversification, rebalancing, and avoiding the urge to attempt to time the market.

In our latest article for Advisor Perspectives, we discuss how staying in regular touch with clients – through thick and thin – is the gold standard for increasing client confidence and building your business. Clients want to know that you know what’s going on, even if current events don’t have direct implications for their portfolios.