Best Laid Plans: Agile Marketing Lessons from the Zoo
Last Friday, some of the Beyond AUM team made the trek to the Lincoln Park Zoo. We had one goal in mind: get a peak at the new baby lion. We were determined and had even called off a previous
Less is More: The Power of the Niche
As a financial advisor, you know that the services you provide are invaluable—they literally serve as a blueprint for people’s lives. But you also know how competitive the industry can be and understand how challenging it is to stand out
Two Trends, Two Themes: Adapting to the Post-Pandemic RIA Industry
RIA firms of all sizes are still in the process of coming to grips with the evolving advisory environment — especially in light of the tectonic shifts imposed by the COVID-19 pandemic. While it may be too soon to claim
A Recap of the 2022 Invest in Women Conference
The Invest in Women conference in Atlanta returned after a three-year hiatus and Beyond AUM was happy to represent. The financial advisory industry has sometimes lagged in building representation within the female demographic. That's despite the largest wealth transfer currently
How to Communicate With Clients During a Down Market
A down market can be a stressful time for advisors and their clients. For financial advisors, it is important to maintain communication with clients during this time and ensure that they are kept up-to-date on the latest market news. The
Deloitte Redefines Home Field Advantage: Why Financial Advisors Should Pay Attention
Deloitte conducted a study with more than 4,000 adult US professional sports fans back in 2015. The research explored the fans' attitudes and behaviors both in and out of the stadium during both on and off-season to try and gain
Why Are Advisors Still Making the Same Mistakes?
One of the larger questions for a financial advisor is: Are you communicating in ways that connect with your female clients? In this article for Rethinking65, we discuss how advisors are not attuned to their female clients and share some
What Is Long-Form Content and Why Do You Need It in 2022?
In the age of the internet, we are inundated with content. Whether we're scrolling through LinkedIn, checking our Twitter feed, or reading our favorite blog, we are constantly consuming small pieces of information. And while there is certainly a time
Virtual or IRL, How to Create Community with Conversation Circles
Something that might surprise you. The most successful financial advisors know how to create and nurture communities – communities of clients and potential clients. When many individuals think of working with a financial advisor, they think of working one-on-one—not super
5 Cybersecurity Precautions to Improve Your Digital Safety
As humans, the urge to protect ourselves is built into our DNA. Just like our early ancestors carried spears and shields to keep themselves safe from predatory animals, we wear seatbelts, install home security systems, and keep mace handy when